"Okkiwi - Il frutto giusto" is the title of the communication campaign of a specific project approved and financially supported by the Veneto Region and achieved in collaboration with the Department of Biotechnology of the University of Verona. Its basic mission can be summarized in the following sentence: “Innovation project for kiwifruit plant defense and for the quality promotion of its fruits”, and, more in detail, it considers three specific actions:
- Quality characterization of kiwifruits through scientific, medical and biological methods, paying particular attention to the discovered molecules;
- A deep investigation about the defense of kiwifruit plants against Pseudomonas syringae pv. actinidiae (PSA or bacterial cancer). This action aims to control the pathogen with new environmental-friendly methods.
- Communication of the project activities and results to both producers and consumers. The main purpose of this action is to create new platforms to communicate the scientific findings in a relative easier and fascinating ways.